How to Use Social Media to Optimize Results in Real Estate

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Over billions of people are engaged in different forms of social media platforms across the globe during all points in the day. Therefore, social media is an enormous tool to use when trying to build your brand in real estate. "While many industries have been disrupted by technology and the integration of social media in daily life, the real estate industry has been transformed". People are now using twitter to market the listings they have while friends are informing online communities that they are looking to buy/sell. Each platform has its own benefit and intended audience, and "as a result, the real estate industry has be
en heavily influenced by social media and the way people use their favourite platforms". 

Looking at Twitter firstly, it is quite clear that all your tweets will reach a massive audience, if done right. "If you can get a real estate listing trending, you can reach a lot of people in a specific area or demographic. The Myers-Briggs report indicated that 44 per cent of users use the platform for making recommendations at least 1-2 times per week." Twitter is also essential for building a platform that you can use to market available listings, as well as any upcoming activity. 

The big giant here is Facebook. There are endless opportunities to promote listings, in giving potential buyers a good insight into the property throughout the display of pictures and advanced technology Facebook supports. "Lastly, it's been shown that you are more likely to generate new leads with Facebook more than any other platform". 

Instagram is a great way to showcase listings, with an emphasis on its image display. The use of hashtags is essential in promoting your listings. Pinterest is also a great tool, just like Instagram, where the emphasis is on picture quality. Its a great way to target families, just make sure your pictures are eye catching. Last but not least, LinkedIn is a great tool to not only make business contacts but to reach out to potential buyers and sellers, and is often overlooked. 


Using all these social media platforms will help tremendously in growing your brand! It is important to use a combination of them and to post frequently. With these tips in mind, the opportunities in real estate are endless. 

Taken from an article written by the Huffington Post. http://www.huffingtonpost.ca/the-rentseekerca-team-/social-media-real-estate_a_23053168/

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